Product mockup

NYC closed-back trucker cap: New York New York

$22.00
Sale price  $22.00 Regular price 
Skip to product information
Product mockup

NYC closed-back trucker cap: New York New York

$22.00
Sale price  $22.00 Regular price 
They named it twice because once was never going to be enough.

There is a reason Frank Sinatra did not sing Chicago Chicago or Los Angeles Los Angeles. There is a reason the song that became the anthem of the greatest city in the world repeats its own name in the opening line like a declaration that needs to hear itself out loud twice before it can fully believe it is true. New York. New York. The repetition is not an accident. It is not a lyrical convenience or a songwriter's shortcut. It is the only honest way to say the name of a city so extraordinary that one mention leaves something out.

Start spreading the news.

The New York City skyline is the most recognizable silhouette on earth. It has been photographed more times than any other view in the history of the camera. It has appeared in more films more paintings more dreams and more imaginations than any other collection of buildings ever assembled by human hands in one place. From the Empire State Building to One World Trade — from the Chrysler Building's art deco crown to the Brooklyn Bridge's Gothic towers visible at the edges — the downtown Manhattan skyline is not just architecture. It is the physical proof that ambition when given enough steel and enough concrete and enough of the particular kind of human stubbornness that only fully exists in New York City can become something that looks from a distance like a declaration.

This is what we built. This is what we are. Come and see.

That New York. These two words.

New York New York.

It is the city that gave the world jazz, and the skyscraper, and the suspension bridge, and the public park designed for everyone, and the pizza slice, and the subway, and eight million ways of being alive, in the same place, at the same time, without any of them canceling each other out. It is the city that burned, and rebuilt, and went broke and came back, and lost towers and raised new ones, and kept moving through all of it the way only New York moves — forward, always forward, loud and proud and completely certain that whatever comes next, it will handle it the way it has always handled everything.

By being New York.

This hat is for everyone who has ever looked at New York New York and felt something that does not have a name in any language but is immediately understood by every single person who has ever felt it.

You already know what it is.

Made for the locals. Inspired by the legends.

• DTFLex Screen Printed
• 55% polyester, 43% cotton, 2% spandex
• Structured, 6-panel, mid-profile
• Reinforced front
• Curved peak
• Permacurv® visor with 8 rows of visible stitching
• Silver under visor
• 2 embroidered eyelets
• Mesh back
• Elastic band
• Blank product sourced from Bangladesh

You may also like